Building email lists. Why it's important and how to do it.

On this Interstellar Insight, I’m going to take you on a journey that is all about building email lists for your business; Why it's important, and some tips to do so!

Why is Building Email Lists Important?

Building email lists is a huge benefit to a business, and here are five reasons why!

#1 - Direct, 1 on 1 Communication

Email is a direct form of communication in the digital marketing world. It allows you to connect with your customers on a personal level, building trust and engagement that other forms of marketing can’t match.

#2 - Highly Targeted

Having an email list allows you to reach a specific audience by segmenting this audience into various criteria. Demographics, behaviors, industries, job titles, and much more. With this, you can send highly targeted emails with personalized messages that significantly increase the chances of engagement.

#3 - High ROI

Because email is a direct and highly targeted form of digital marketing, well-strategized campaigns often yield great results. In fact, email marketing has the highest ROI of any other digital marketing method.

#4 - Nurturing Email Contacts Can Grow Your Business

Having an email list allows you to constantly communicate with and nurture potential leads. By keeping in touch with your contacts and paying close attention to your email marketing campaigns, you can convert prospects to customers throughout the sales cycle.

#5 - Customer Retention and Retargeting

After you have built a list of addresses and begin to convert the contacts into customers, email is the best way to keep bringing them back. New offers and promos, new content or products, whatever it may be, you can re-convert past customers time and time again using email marketing.

How do I get started?

Now that we’ve gone over some of the reasons why building a database of emails for your business is important, here are five ways to get started!

1. Lead Magnets

Creating a high-quality and useful lead magnet, such as a brand design template or SEO content template, can attract high-quality email addresses. If they sign up for your lead magnet using their email address, they are likely involved with your service offering in some way or another. They could be trying to do the work by themselves but can’t quite get it down, or could be a top of funnel prospect.

2. Blog Subscriptions

We’ve seen it a couple of times, a website has a high-performing blog page, yet they don’t offer the reader a way to come back for more! If you write blogs for your business, be sure to include a blog subscription form so that the reader can read your future content, and so that you can add them to your email list and plan an outreach campaign!

3. Offer Giveaways if Applicable

From a free car wash to a month free of your service, almost any giveaway is bound to drum up some action and provide you with additional email addresses Just remember to strategize! Pick the right platforms for your audience and for your type of giveaway rather than just throwing something out into the void.

4. Host Webinars or Events

While a webinar or event could be considered a form of a lead magnet, we feel they deserve a separate spot for their potential to significantly grow your database. Putting effort into creating a popular webinar or event can bring you hundreds of emails at a time, and generate customers before you even need contact them.

5. High-Quality Content

If you create truly high-quality content, whether it's on your website or social pages, people are going to want more and will likely opt into an email list or newsletter so that they can continue to consume your content.

6. Utilize a Database

Paying for access to a database can provide you with highly targeted email lists in bulk. If you decide that you want to purchase lists for your outreach campaigns, be sure to follow email laws and regulations. If you don’t, you can risk your business’ domain integrity and reputation.

Conclusion

In conclusion, building your own email database has numerous benefits for your business, and there's a plethora of ways that you can get started today! While working through all of your list-building activities, your other marketing efforts will likely benefit too.

If you are interested in utilizing some of these list-building techniques for your business and want to work with an experienced team, contact us!