Google Advertising.
We specialize in Google Ads management for local service-based businesses and dealerships, helping you capture customers who are actively searching for what you offer. When someone goes to Google and types in a service you provide or item you sell, your business should be the one they find first. That’s where we come in.
Show up where your customers are searching. Harvest the demand.
Capture Demand. Drive Calls. Close More Jobs.
We provide full-service Google advertising solutions designed to generate high-quality leads, consistent inbound calls, and strong return on ad spend. When you partner with Starpost (based in St. Pete Beach, Florida, serving clients nationwide), you get a dedicated ad manager handling every aspect of your campaigns—from keyword strategy and search targeting to call tracking, lead attribution, and ongoing optimization.
Our Advertising Process.
Map out a Funnel.
Every successful campaign starts with understanding how your customers search. We begin by analyzing your business, services, ideal customers, and revenue goals. From there, we conduct in-depth keyword research to identify exactly what your potential customers are typing into Google when they’re ready to hire.
We also analyze competitors, evaluate search demand, and map out a campaign structure designed to capture the most valuable traffic. This includes selecting the right campaign types (Search, Local, call-focused campaigns), building tightly structured ad groups, and crafting messaging that aligns with user intent.
During this phase, we also ensure your landing pages are optimized for conversions, especially for phone calls. We guide improvements to increase call volume, such as click-to-call buttons, mobile-first layouts, and clear offers that drive immediate action.
We implement full tracking using tools like Google Tag and call tracking systems so every call, form submission, and lead is accounted for. You’ll know exactly which campaigns, keywords, and ads are generating real phone calls—not just clicks.
Launch & Monitor.
Once everything is built and tested, we launch your campaigns and begin collecting real performance data. Early on, we focus heavily on identifying which keywords and ads are driving qualified phone calls, not just traffic.
We actively manage your account by:
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Adjusting bids to prioritize high-converting, call-driven keywords
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Filtering out irrelevant traffic with negative keywords
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Testing ad variations, including call-focused headlines and extensions
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Optimizing call extensions and call ads to increase inbound call volume
You don’t have to worry about the day-to-day. We handle the backend while you focus on answering the phone and closing deals.
Optimize, Retarget, and Scale.
Once data starts coming in, we shift into optimization mode. This is where campaigns become profitable.
We analyze performance at every level—keywords, search terms, devices, locations—and double down on what’s driving real calls and booked jobs. Poor-performing elements get cut, and winning segments get more budget.
With call tracking in place, we can go deeper than most agencies:
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Identify which campaigns generate the highest-quality calls
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Spot patterns in call duration and outcomes
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Refine targeting based on actual lead quality, not guesswork
We continuously test:
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Ad headlines and descriptions
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Call-focused messaging and offers
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Keyword match types and targeting
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Landing page layouts designed to increase calls
As performance improves, we scale strategically. That could mean increasing budgets, expanding into new service areas, or pushing more aggressively into high-intent, call-heavy keyword segments.
Our goal is simple: generate consistent, trackable phone calls from people ready to hire—and keep improving that system over time.
You're a local service business or dealership? Take it to the next level with Starpost Lead Nurturing.
Generating leads is essential for businesses, but at the end of the day closed bookings is the goal. This is where Starpost's Lead Nurturing service come into play. We ensure that every lead is given the best chance to turn into business. SMS text automations, email automations, reactivation campaigns, and more. Click the button to learn more
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